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The digital marketing forecast for 2021

30-second summary: The team at PowerChord, Inc., offers insight into key digital and marketing trends they expect to impact the marketplace in 2021. Evolving digital technologies will create more...

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Nine important marketing takeaways from 2020

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Our Advisory Board members...

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The right ways to use intent data: How to pivot strategies in 2021

30-second summary: Leverage multiple data sources to build intent profiles. Enable measurement of engagement, pipeline, and revenue. Develop an optimization plan that enables continuous measurement of...

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New Report Reveals Strategies for Maximising Performance During Black Friday...

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to...

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Black Friday & Cyber Monday: A Goldmine for E-Commerce Marketers

Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the term are a bit murky, but many attribute it to...

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Harnessing the Power of Meta’s Advantage+ Campaigns

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, the Advantage+ campaigns, could be the game-changer you’ve been...

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GA4: The Game-Changer in Ecommerce Analytics

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digital data analysis.  In this article, we’re delving...

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The Power of Snapchat’s 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat’s innovative 7/0 optimisation window is redefining the game, but how does this impact you as a marketer? This groundbreaking feature, shifting...

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The Importance of Multi-Touch Attribution in eCommerce Marketing

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies, and business owners. At the heart of understanding and...

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Fospha as TikTok’s New Measurement Partner

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience,...

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