The digital marketing forecast for 2021
30-second summary: The team at PowerChord, Inc., offers insight into key digital and marketing trends they expect to impact the marketplace in 2021. Evolving digital technologies will create more...
View ArticleNine important marketing takeaways from 2020
30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Our Advisory Board members...
View ArticleThe right ways to use intent data: How to pivot strategies in 2021
30-second summary: Leverage multiple data sources to build intent profiles. Enable measurement of engagement, pipeline, and revenue. Develop an optimization plan that enables continuous measurement of...
View ArticleNew Report Reveals Strategies for Maximising Performance During Black Friday...
[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to...
View ArticleBlack Friday & Cyber Monday: A Goldmine for E-Commerce Marketers
Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the term are a bit murky, but many attribute it to...
View ArticleHarnessing the Power of Meta’s Advantage+ Campaigns
In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, the Advantage+ campaigns, could be the game-changer you’ve been...
View ArticleGA4: The Game-Changer in Ecommerce Analytics
Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digital data analysis. In this article, we’re delving...
View ArticleThe Power of Snapchat’s 7/0 Optimisation Window
In the dynamic landscape of digital marketing, Snapchat’s innovative 7/0 optimisation window is redefining the game, but how does this impact you as a marketer? This groundbreaking feature, shifting...
View ArticleThe Importance of Multi-Touch Attribution in eCommerce Marketing
In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies, and business owners. At the heart of understanding and...
View ArticleFospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience,...
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