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Five of the most exciting digital innovations in grocery retail
Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery retailers’ digital transformation strategy. This is...
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How SK-II blends ecommerce and social for improved brand perception
China is a world leader when it comes to social commerce. Here, JD.com’s Joey Bian outlines how cosmetic giant SK-II blended data from two of China’s biggest ecommerce and social sites to improve both...
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What does the modern marketer look like in a multichannel world?
In today’s multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? At ClickZ Live Shanghai, Kenneth Ning, business development director, Emarsys,...
View ArticleDigital ads – no consumer data needed
California just passed the most sweeping consumer privacy protections in the nation. Under the new law, which Gov. Jerry Brown signed on June 28, companies can continue to collect personal information....
View ArticleHow AI in email marketing generated millions in revenue for these brands
If it seems like you’ve received an endless stream of email today, that’s probably because you’ve received an endless stream of emails today. 121, to be exact. Granted, you probably didn’t open them...
View ArticleFive trends shaping digital transformation in 2019
The word “experience” is often used in business, and for good reason. According to a Forrester Consulting study commissioned by Adobe, 80 percent of business decision makers said improving their...
View ArticleQ&A with Absolutdata CEO on AI-powered decision making
Understanding how to use data and analytics for effective decision-making requires evolving as technology does — and this is not lost on California-based Absolutdata. Starting 17 years ago to create...
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How blockchain helps companies keep their brand promise
When customers purchase goods or services, they expect the company to maintain their brand promise and value proposition, whatever that may be. Keeping a brand promise, businesses draw attention to...
View ArticleAre you making the most of your DMP? Four use cases you need
What is a DMP? A DMP, data management platform, is the backbone of data-driven marketing and serves as a unifying platform to collect and organize your first-, second-, and third-party data. It holds...
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Five business intelligence trends marketers should not overlook
Last year was a big year for Business Intelligence (BI), particularly with the rise of machine learning and artificial intelligence, and will no doubt continue to play a much larger role for marketers...
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Data-driven MTA: The only attribution model that counts
30-second summary: The main value with MTA is to enable marketers to better distribute their spend and understand the true performance of every touchpoint. The linear model acknowledges that there is...
View ArticleData-driven optimization: The critical role of AI in martech
30-second summary: The application of algorithms, machine learning, and AI to solve major marketing challenges – for example, attribution, intelligence gathering, predictive workflows, and campaign...
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Marketer’s guide to data-driven marketing attribution
30-second summary: All attribution models have their pros and cons, but one drawback the traditional models have in common is that they are rules-based. The user has to decide upfront how they want...
View ArticleFive data driven hacks to develop an effective ecommerce strategy
30-second summary: Current external effects with the greatest impact on ecommerce business; Losers’ mistakes and winners’ secrets in today’s ecommerce; The crucial role of ad data in the ecommerce...
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Five ways data is transforming the brand-agency relationship
30-second summary: Data-intelligence provider Infogroup published a guide that contains five use cases that agencies can use to better serve the changing needs of brands and clients. The use cases...
View ArticleThe digital marketing forecast for 2021
30-second summary: The team at PowerChord, Inc., offers insight into key digital and marketing trends they expect to impact the marketplace in 2021. Evolving digital technologies will create more...
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Nine important marketing takeaways from 2020
30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Our Advisory Board members...
View ArticleThe right ways to use intent data: How to pivot strategies in 2021
30-second summary: Leverage multiple data sources to build intent profiles. Enable measurement of engagement, pipeline, and revenue. Develop an optimization plan that enables continuous measurement of...
View ArticleNew Report Reveals Strategies for Maximising Performance During Black Friday...
[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report provides valuable insights and strategies to guide brands to...
View ArticleBlack Friday & Cyber Monday: A Goldmine for E-Commerce Marketers
Historically, the day after Thanksgiving, known as Black Friday, marked the beginning of America’s Christmas shopping season. The origins of the term are a bit murky, but many attribute it to...
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